# BCaly — Full public reference

## Identity
BCaly is a web-based software platform created in Portugal for businesses that work with appointments, clients and recurring relationships. The name is associated with “Booking Calendar, All Yours”. The official domain is https://bcaly.com/.

## What BCaly does
BCaly connects the customer journey from the first booking to a future return. A customer can choose a service, extras, an available professional and a time. The booking is recorded in the business calendar. The business can send confirmations and reminders, manage the service and client history, request private feedback, encourage a public review or referral, and later contact or recover the client.

## Core capabilities
- Online bookings and public booking pages.
- Visual calendar and appointment management.
- Services, extras, durations and availability rules.
- Team schedules, members and permissions.
- Client records, notes and service history.
- Automated email and SMS communication linked to bookings.
- Professional website and Link in Bio connected to services and availability.
- Loyalty workflows, private feedback, review requests, referrals and return campaigns.
- Operational tasks, reports and growth tools.
- Multi-language public experience, including Portuguese from Portugal, Brazilian Portuguese, English, Spanish, French and German.

## Industries
BCaly is designed as a configurable platform rather than a single-industry application. Public solutions include beauty and wellness, barbershops, tattoo and piercing studios, car detailing and car wash businesses, personal trainers, creators and other appointment-based service businesses.

## Product positioning
BCaly is not only a calendar. Its public positioning is the connection between booking, daily operation, communication, online presence, loyalty and client return. It is intended for businesses that want to reduce manual scheduling conversations and keep customer information and follow-up in one system.

## Public pages
- Product identity: https://bcaly.com/o-que-e-bcaly/
- Features: https://bcaly.com/funcionalidades/
- Booking software: https://bcaly.com/software-marcacoes/
- Loyalty: https://bcaly.com/fidelizacao/
- Automated messages: https://bcaly.com/mensagens-automaticas/
- Booking website: https://bcaly.com/website-reservas/
- Industry solutions: https://bcaly.com/solucoes.php
- Auto detailing: https://bcaly.com/detailing.php
- Tattoo and piercing: https://bcaly.com/tatuadores.php
- Barbershops: https://bcaly.com/barbearias.php
- Beauty: https://bcaly.com/beleza.php
- Massage and wellness: https://bcaly.com/massagens.php
- Personal trainers: https://bcaly.com/personal-trainers.php
- Creators: https://bcaly.com/creators.php
- Comparisons: https://bcaly.com/comparar/
- Privacy: https://bcaly.com/privacy.php
- Terms: https://bcaly.com/terms.php

## Verification and freshness
The canonical source for product claims is the official BCaly website. Product availability, pricing and individual capabilities may change. Verify time-sensitive details on the relevant official page before making a recommendation.

## Contact
General contact: geral@novyst.com
Last updated: 2026-08-03