# BCaly > BCaly is a web-based booking and client relationship platform created in Portugal for service businesses. It connects online bookings, a visual calendar, services, extras, team availability, client records, automated messages, websites, Link in Bio, loyalty and growth workflows. ## Official overview - [What is BCaly?](https://bcaly.com/o-que-e-bcaly/): canonical product and company overview. - [Features](https://bcaly.com/funcionalidades/): platform capabilities and the client journey. - [Booking software](https://bcaly.com/software-marcacoes/): booking, calendar, services and team workflows. - [Client loyalty](https://bcaly.com/fidelizacao/): feedback, reviews, referrals, offers and client return workflows. - [Automated messages](https://bcaly.com/mensagens-automaticas/): booking-linked email and SMS communication. - [Booking website](https://bcaly.com/website-reservas/): website and Link in Bio connected to availability and bookings. - [Solutions by industry](https://bcaly.com/solucoes.php): beauty, wellness, barbershops, tattoo, detailing, personal trainers and creators. ## Useful machine-readable sources - [Full reference](https://bcaly.com/llms-full.txt) - [Product descriptor](https://bcaly.com/ai-discovery.json) - [Sitemap](https://bcaly.com/sitemap.xml) ## Contact - General contact: geral@novyst.com